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85% of Malaysian businesses feel the need for a modern data culture – yet 44% have a limited digital strategy in place
May 11, 2016 News

KUALA LUMPUR, 11 May 2016 – Microsoft Malaysia today unveiled findings from its first Asia Data Culture study 2016, which showed that 85% of Business Decision Makers (BDMs) in Malaysia felt that it was important to drive an agile business that is data driven, yet only 44% are starting to embark or have a limited digital strategy in place.

“Digital transformation is beyond adding a layer of digitization to your business – it’s about bringing together social, mobile, analytics and cloud technologies together. And data is at the centre of this – knowing your customers, recognizing new opportunities, or streamlining processes will become a staple part of business strategy,” said Dzahar Mansor, National Technology Officer, Microsoft Malaysia. “As a case in point, IDC Asia/Pacific predicted that by the end of 2017, 60% of APAC 1000 (A1000) enterprises will have digital transformation at the centre of their corporate strategy.”

Dr. Karl Ng Kah Hou, Director of Innovation Capital Division at the Malaysia Digital Economy Corporation (MDEC) believes that the future of the nation is data. He said MDEC aims to produce, through its programs, 1,500 Malaysian data scientists by 2020 and added that other programs under the Big Data Initiative all aim to address the challenges posed.

The study, which polled 940 business leaders from medium to large companies in 13 markets in Asia, including 269 senior business leaders in Southeast Asia (comprising Indonesia, Malaysia, Philippines, Thailand and Vietnam) also revealed that even though Malaysian business leaders felt there were clear benefits to having a data culture, there are gaps that needed to be addressed before doing so.

Some of the benefits that these Malaysian BDMs felt when driving a data culture includes:

  • Better business continuity
  • Real-time decision making
  • Efficiency in operations
  • Improved processes
  • Improved customer satisfaction and retention

 

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