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AirAsia deploys AVA chatbot in artificial intelligence push

 

AirAsia said it launched a chatbot named AVA, tapping artificial intelligence as it unveiled a redesigned mobile app and website.

Svelte and dressed in the flaming red uniform of the low-cost carrier’s flight attendants, AVA or AirAsia Virtual Allstar can answer frequently asked questions as well as provide flight information.

The chatbot speaks 8 languages: English, Bahasa Malaysia, Thai, Bahasa Indonesia, Vietnamese, Korean, Simplified Chinese and Traditional Chinese, AirAsia said in a statement.

Last October, AirAsia said it tapped Google Cloud to help integrate machine learning and artificial intelligence into its operations.

AirAsia’s mobile app has 3.3 million active users monthly, according to the statement.

The redesigned website has links to hotels, duty free shopping, travel deals and AirAsia’s money app, BigPay, the airline said.

The app also allows Apple device users to call up digital assistant Siri to check flight details, AirAsia said.

A 5-second face scan will allow users to enroll in the airlines fast airport clearance service, it said.

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