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ARC launches data analytics tool


ARC has introduced an interactive business intelligence product, Aria, that enables agencies to access data and analytics.

Aria gives agents a way to view high-level sales analytics and ARC-settled ticketing data via a dashboard format. Data also can be exported into an Excel document or an agency’s internal systems via a raw data feed.

Data is updated “as frequently as weekly,” said ARC, enabling agencies to track destinations of interest, passenger patterns and sales trends.

“Aria provides access to quality data with richer analytics to agencies of all sizes that participate with ARC,” said Arun Gupta, managing director of product management. “Agencies can effectively use this data to explore opportunities available with their airline partners or travelers.”

Aria’s pricing is scaled, based on the volume of settled transactions, ARC said.

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