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Calling Qlik to the Podium
August 10, 2018 Blog Data Management


Qlik recently expanded its portfolio with the acquisition of Podium Data, an enterprise data management platform, because we believe that an organisation’s analytics strategy is optimised only when paired with a strong data strategy. However, as things stand, customers often lack an understanding of the data they already have and are left struggling to maximise their data’s value.

Now with Podium Data, Qlik will be able to provide customers with an expanded enterprise data management solution that can transform all their raw data into a governed, analytics-aware information resource. How? It provides an enterprise-grade data management solution that simplifies customers’ ability to manage, prepare and deliver analytics ready data to every business user. It transforms your traditional data supply chain into a self-service, on-demand marketplace.

I believe this is a great move by Qlik for a few key reasons and I will elaborate a little on a few of those. Do note that these opinions represent my thoughts on the acquisition and are not necessarily the views of Qlik as an organisation.

  1. Data ingestion and preparation that will help complement the Qlik Associative Big Data Index (QABDI). The QABDI will help organisations effectively consume the data lake for analysis with Qlik’s associative difference. In the background, Podium’s technology allows for enterprise level verification of data quality and encryption.
  2. The enterprise data catalogue, providing a shopping cart data provisioning experience, links the data layer to a self-service business layer to streamline the often most challenging part of data analysis, acquisition and preparation of data. It’s the data equivalent of finding products on Amazon online with reviews and recommendations for accompanying products versus running around in a warehouse and looking for the product up and down the aisles.
  3. Let’s not forget that this is a hot development area for many software organisations and demand for good developers is sky high. Qlik absorbing great talent, in a great space, in a great location is a win all around and further strengthens our R&D work.

Overall, customers stand to benefit and analysts agree. According to Gartner, by 2020, organisations that offer users access to a curated catalogue of internal and external data will derive twice as much business value from analytics investments as those that do not. Additionally, Boris Evelson, principal analyst at Forrester believes that this kind of end-to-end analytics platform is increasingly preferred by enterprise customers.

In summary, this can really open up the door for organisations to effectively tie together the data platform and lake with a business layer analytics front end in a cohesive way, as opposed to cobbling together bits and pieces, while at the same time working with one software provider to provide the platform and tooling to marry the enterprise data hub with the sometimes hard to realise, business value.