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Capillary Technologies Ramps up Loyalty Game with Acquisition of Persuade
September 9, 2021 News


Singapore-headquartered Capillary Technologies, a leading global customer loyalty and customer engagement solutions provider, today announced the acquisition of Minneapolis-based customer experience (CX) company, Persuade. This marks the company’s first US acquisition and fourth globally.

Capillary’s enterprise-ready artificial intelligence-powered SaaS platform drives consistent business growth and establishes enduring brand relationships with 500M+ customers across multiple industries, including apparel and fashion, luxury and lifestyle, food and beverage, supermarkets, hospitality, retail, and consumer goods and durables. Capillary works with 10 Global Fortune 500 companies, including GSK and HP.

Capillary’s acquisition of Persuade, a brand with over 30 years of expertise, further extends Capillary’s presence in North America and strengthens its position as the global customer loyalty and engagement leader. Persuade’s expertise in digital capabilities and its advanced loyalty platform will complement Capillary’s capabilities to raise the bar of customer loyalty programs and deliver solutions for new verticals like airlines, automotive and healthcare benefiting customers across the globe.

Persuade is a highly profitable company serving several Fortune 500 brands and having grown 300% in CY2020 and already surpassing its CY2020 revenues during the first six months of CY2021.

“Persuade’s founders, John Tschida and Bill Jansen, bring a deep understanding of customer loyalty with many decades of combined experience in the loyalty management space. They have crystalised their knowledge by building four highly successful loyalty companies, including Persuade”, said Aneesh Reddy, co-founder of and CEO at Capillary Technologies. “Their team of seasoned professionals have built a world class portfolio of prestigious customers. Together, Persuade and Capillary strive for excellence in the global loyalty space”.

“We are absolutely thrilled to join a global industry leader like Capillary,” said John Tschida, founder of and managing partner at Persuade. “Our shared commitment to reimagining loyalty will expand our combined market reach and sharpen our joint technical capabilities, delivering impactful and always-engaging solutions to customers”.

Post-pandemic, companies worldwide are busy reinventing loyalty strategies and this especially involves adapting to the meteoric growth in digital and online customers sparked by rolling lockdowns and less accessible brick-and-mortar business. To meet this need for change and adaptation, the Persuade acquisition enables Capillary to turbocharge curated actionable insights across the customer’s entire journey for both in-store and also online experiences.

Amidst ever-changing consumer expectations, Capillary strives to ensure that customers worldwide remain loyal to their chosen brands by intelligently rewarding them for desired behaviors through hyper-personalized loyalty and engagement experiences.