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Facebook acquires unusual application
February 11, 2019 News

Editorial Note: Facebook seems to be heavily investing in more AI tech. We wouldn’t be surprised if they come up with an Augmented Reality feature in the near future as well.

Facebook acquires GrokStyle, a San Francisco start-up that uses artificial intelligence technology to help users shop for furniture.

“We are excited to welcome GrokStyle to Facebook.  Their team and technology will contribute to our AI capabilities.” Facebook spokeswoman Vanessa Chan said in a statement. The company did not disclose a purchase price.

Meanwhile, GrokStyle published a goodbye post for its customers, users and investors, saying the company would be winding down business. On the Ikea mobile app, users can snap a photo of a piece of furniture and use GrokStyle’s technology to receive matches for similar products.

 GrokStyle announced on its website , “Today, we are excited to share that we are moving on as a team. Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail.”

The deal was first reported by Bloomberg.