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Fujitsu Announced AI Image Analysis Solution to Measure and Evaluate Digital Signage User Experience
February 12, 2020 News

 

Fujitsu Limited announced the launch of Fujitsu Technical Computing Solution GREENAGES Citywide Surveillance V3, a privacy-conscious AI-based image analysis solution that measures the impact of and engagement with advertisements in public places, such as digital signage, based on the number of viewers and their attributes. Fujitsu’s development in creating new business models of public advertising and contribute to urban development with better understanding of user experience has seen the solution is relevant for ad agencies and advertisers, also facility managers for such large-scale facilities as train stations and airports to better understand the target audience user experience.

GREENAGES Citywide Surveillance employs AI technology from Fujitsu Human Centric AI Zinrai to analyse images from cameras placed around a city or in a facility without identifying the people in the images. It automatically extracts variety of information on people and vehicles, capturing real time movements throughout a city. This smart city monitoring solution focusing on creating urban areas where people can live comfortably and with peace of mind, as it can also detect suspicious behavior, such as surreptitious peeking. New features such as their viewing direction, gender, and age, without identifying individuals have been added to the solution to capture real-time actions and characteristics of groups of people. These features help advertisers in better understanding the frequency and level of engagement by viewers in public places, such as train stations, airports, and shopping malls.

This solution encourages Fujitsu to aim further in vitalising urban areas by creating new business models for advertising in public places. While focusing on the viewers’ interests and behaviour, the solution will enable digital signage to be placed based on the number of viewers, and display dynamic advertising based on target audience viewing duration. Based on the characteristics of people entering a facility, the solution can also provide guidance information and optimised routing of population flows.

Features of GREENAGES Citywide Surveillance V3

1. Viewer Detection and Analysis

The solution can calculate the number of people who pay attention to advertisements, the amount of time people look at them, and the viewership rate for advertisements by evaluating the viewing direction of large groups in videos taken from cameras installed near digital signage and billboards, without identifying specific individuals. Moreover, based on factors such as the angle and direction of a person’s head, the solution can detect their viewing direction even when they are relatively small in the image or when their faces are not visible. The technology that outputs viewing information suited for measuring advertisement value is patent pending.

Example Applications

a. Selling digital signage that can measure advertisement viewership numbers
b. Measuring the effect of guiding and optimizing traffic through analog and digital signage installed in public spaces, including on the street and in train stations, airports, and shopping malls.
c. Detecting suspicious behavior, such as surreptitious peeking, thereby enhancing safety and security

2. Attributes Estimation

This solution estimates the age and gender of people in crowds, without having to identify individuals. The solution can estimate attributes based on physical characteristics such as hairstyle and clothes, even when a crowd is milling about randomly in the street, when the individual people are quite small in the field of view, and even when their faces are not visible. Example Applications Deploying interactive signage that can display different guidance or advertisements based on the characteristics of visitors or passersby.

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