
Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence (AI), and Deep Learning has rolled out a data analytics solution for an institute of higher learning of high repute in Asia to elevate its market intelligence by accurately determining market demand.
An institution of higher learning that has educated students for over 30 years, the client currently has a student enrollment of more than 11,000 strong and offers courses in Accounting, Communications, Computer Science, Early Childhood Education, Economics, Engineering, Hospitality and Tourism, Law, and Psychology.
The data management solution involves capturing information from online interactions on the client’s web portal and other domains for analysis to accurately discern student interest, course relevance, potential roadblocks against enrolment, and other such acumen.
Fusionex revamped the client’s web portal, transforming it into an intelligent data gathering platform capable of tracking user data. Specifically the web portal could measure how each user uniquely interacts with it and produces insights from this data to form a true 360-degree view of each customer. It can also determine which pages failed to capture user interest, causing them to drop off from the web portal. Such insights paint a more comprehensive and precise picture regarding the fluctuating levels of interest throughout a customer’s journey as they browse through the client’s web portal.
By leveraging on such comprehensive data collection and cognitive computing capabilities, the client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.
Furthermore, the data management solution allows for the monitoring of popular online job portals and peer web portals, granting a holistic overview of the market; enlightening the client concerning popular jobs, courses peer web portals are offering, and the shifting tides of supply and demand in the industry. Such insights can play a vital role in cluing the client as to what strategies and plans to adopt to attract prospective students.
Fusionex will be advancing the client’s online visibility and presence via Search Engine Optimization, Machine Learning, AI, and Search Engine Marketing techniques while simultaneously running the client’s solution on Fusionex Cloud, leveraging the storage flexibility and cost savings it provides.
Ivan Teh, Fusionex Founder & Group CEO, commented: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client. This will enable the client to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests.”


Archive
- January 2021(38)
- December 2020(53)
- November 2020(59)
- October 2020(79)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(26)
- September 2019(24)
- August 2019(15)
- July 2019(24)
- June 2019(55)
- May 2019(82)
- April 2019(77)
- March 2019(71)
- February 2019(67)
- January 2019(77)
- December 2018(46)
- November 2018(48)
- October 2018(76)
- September 2018(55)
- August 2018(63)
- July 2018(74)
- June 2018(64)
- May 2018(65)
- April 2018(76)
- March 2018(82)
- February 2018(65)
- January 2018(80)
- December 2017(71)
- November 2017(72)
- October 2017(75)
- September 2017(65)
- August 2017(97)
- July 2017(111)
- June 2017(87)
- May 2017(105)
- April 2017(113)
- March 2017(108)
- February 2017(112)
- January 2017(109)
- December 2016(110)
- November 2016(121)
- October 2016(111)
- September 2016(123)
- August 2016(169)
- July 2016(142)
- June 2016(152)
- May 2016(118)
- April 2016(60)
- March 2016(86)
- February 2016(154)
- January 2016(3)
- December 2015(150)