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Indonesia uses big data digital technology to boost tourism performance


JAKARTA, Feb. 13 (Xinhua) — Indonesia is now using big data Mobile Positioning Data (MPD) digital system in a bid to boost up performance of the nation’s core business sector, tourism.

The MPD is operated by Indonesia’s central statistical agency of BPS to support the tourism activities by detecting the visitors entering Indonesian territory from several gates via the cellular phones, including from land borders with neighbouring countries.

The system is also applied in 19 regencies and 46 subdistricts which host Indonesia’s border areas to neighbouring countries as well other than big cities’ airports.

The MPD digital system have been operated since October last year and is scheduled to serve until 2019.

Indonesian marketing guru from University of Indonesia (UI) Rhenald Kasali said that the purpose to ultimately use the MDP digital system is  to respond the ongoing digital lifestyle adhered by people globally with smart phone.

“The official data provided by the BPS would not only used in analysing tour markets and outlining policies in the sector. It is also used in tourism business to expand their businesses,” Kasali said.

The tourism ministry would  break the data down into more specific information about the visitors, including their length of stay, frequency of their visits, spending and even their tour activity preferences during their holiday in Indonesia.

Head of ASITA (Association of Indonesian Tours & Travel Agencies) Asnawi Bahar said, with that information, travel agents and hotels would be able to prepare resources and proper accommodations for the visitors.

“It would be very useful for tour and travel agencies as they can digitally learn plans of the visitors’ movements since their departures,” Bahar said recently.

He added that most of foreign visitors have now booked their travel packages in Indonesia through digital applications in advance, including the payments, through their gadgets.

Indonesia has been taking herculean efforts to develop its tourism sector, replacing the previous oil and gas, coal and palm oil sectors.

The current government expects to see 20 million foreign visitors with earnings gained from the sector over 24 billion U.S. Dollars the time its service term ends in 2019.

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