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Infiniti Dealerships Can Boost Sales and Customer Retention Using Big Data Analytics


Infiniti is a leader in introducing world-first technologies into its luxury vehicles. A new layer is being added to its portfolio as they look to boost sales and attract more drivers through implementation of predictive analytics. Infiniti dealerships across the country will now be able to partner with automotiveMastermind (Mastermind).

Referring to Marco Schnabl, CEO and co-Founder of automotiveMastermind, “As Infiniti is seeking to drive business in the highly competitive luxury market, this is the perfect opportunity for us to help them improve sales and customer retention,”. “The recent introduction of the QX50 concept demonstrates that Infiniti is looking to gain traction in the booming crossover market segment. Our behavior prediction technology helps dealerships tap into that growing market by showing them who they should be contacting and marketing to in order to generate the fastest and most efficient growth of sales.”

“Dealers cannot rely on pricing or new design elements alone to increase sales – with Mastermind they are able to use sophisticated technology to let them know exactly who is ready to buy,” according to Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. “Our success lies in determining the motivating factors for each individual person. As soon as a dealer partner on-boards our technology they see immediate gains in retention and sales.”

The Mastermind technology empowers dealer sales teams with key insights and valuable information on top prospects. The technology’s proprietary algorithm crunches thousands of data points, combining DMS (dealer management system) information with Big Data – including social media, financial, product and customer lifecycle information to calculate how likely a consumer is to purchase a new vehicle now. The complex data is distilled into one simple number, the Behavior Prediction Score® (BPS), which is a ranking from 0-100. The higher the score, the more likely the customer is to buy. The technology even feeds customer-specific talking points and behavior drivers right to the sales teams desktop and mobile devices, and can be complemented with customized micro-targeted predictive marketing campaigns that are unique to each consumer.

automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.

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