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Japan External Trade Organization (JETRO) participates in one of the largest innovation events in Asia to address social challenges in ASEAN
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Exhibitors include a developer of Automated Guided Vehicles (AGV) used at Changi Airport and A R&D company that works with SMRT leveraging deep learning for safety management

The Japan External Trade Organization (JETRO) will participate in Innovfest Unbound 2019 (organized by NUS Enterprise and others), one of the largest innovation events in Asia to be held in Singapore. For the first time, JETRO will exhibit at the event by setting up “J-Startup Pavilion”, featuring 23 Japanese startups and 2 Japanese-affiliated companies based in Singapore that explore open innovation.

J-Startup is a program that Japan’s Ministry of Economy, Trade and Industry of Japan conducts to help foster startups. Striving to further strengthen the startup ecosystem in Japan, the Japanese government has set a goal to create 20 companies with corporate value or market capitalization of 1 billion dollars or higher, including unlisted startups (Unicorns) and listed startups, by 2023.Companies under J-Startup are qualified to receive great support both from the public and private sectors.

Innovfest Unbound 2019 is one of the largest innovation events in Southeast Asia to be held at Marina Bay Sands from Thursday, June 27 through Friday, June 28. In 2018, the event saw about 15,000 visitors, more than 400 seminar speakers, and over 380 exhibitors.

The key concept of the J-Startup Pavilion is to show Japan as a country contributing to solve address social challenges in the ASEAN region through innovation. Offering new value to the world and addressing there challenges with innovative technologies and business models will ultimately lead to creating business that can be deployed globally. Japanese startups are paying attention to Singapore. Nine of the participating startups have offices in Singapore. And there will be 23 J-Startup to be showcased at the event.

For example, Doog International Pte Ltd’s AGV has been implemented at Changi Airport, which has allowed one staff to transport more than one food trolley per trip, thus contributing to improved productivity. FreakOut Holdings, Inc. works with Grab to offer in-vehicle video ads. ABEJA, Inc., in collaboration with SMRT, has started research and development of safety management for the public transportation industry leveraging deep learning. A healthtech company working to address lack of nursing and healthcare resources, as well as other AI-related company will also join the event.

In addition to this conference, J-Startup Pavilion is scheduled to be showcased at GITEX Future Stars in Dubai, Web Summit in Lisbon, and CES 2019 in Las Vegas.

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