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Lazada Chooses Insider to Optimise Multi-channel Experiences Powered by AI
February 11, 2021 News


Lazada, Southeast Asia’s leading eCommerce platform, and the Alibaba Group’s flagship turns to Insider as the growth marketing partner of choice for its AI-backed segmentation capabilities and individualised journey orchestration features.

Insider is trusted by more than 800 global enterprise brands, including industry powerhouses like UNIQLO, Singapore Airlines, Unilever, Santander, Media MarktMarks & Spencer, Estée Lauder, SamsungToyotaCarrefourBurgerKingPuma, GAP, Virgin, AVIS, AvonNissanBBVAIKEA, and CNN.

The Lazada Group will deliver highly personalised online experiences complete with individualised customer journeys through this strategic partnership with Insider. Insider’s Growth Management Platform will enable Lazada to optimise their crucial funnel metrics such as average order value (AOV), conversion rate, and return on ad spend (ROAS) across channels. Additionally, Lazada will improve its overall onsite engagement and new customer acquisitions with personalised overlays and engagement features.

“We’re proud to power digital experiences for Southeast Asia’s biggest eCommerce brand, Lazada. We look forward to helping them re-define individualised cross-channel engagement. In the highly competitive eCommerce marketplace, personalisation requires top-notch precision. We’re ready to help Lazada optimise their onsite experience with pinpoint accuracy with our AI-backed segmentation capabilities and advanced recommendation strategies,” said Hande Cilingir, CEO & Co-founder at Insider.

Founded in 2012, Lazada Group is one of the top eCommerce platforms in the region, with end-to-end logistics and a vast distribution network selling a wide range of products across 18 categories.