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Mapua offers PHL’s first graduate program in business analytics


MAPUA University is now offering a Master in Business Analytics (MAN). The university’s MAN program is the Philippines’s first graduate program in business analytics aiming to produce top-notch data science and analytics practitioners, who are in demand in today’s industry.

“Due to computerization, businesses nowadays amass huge amounts of data on a daily basis. At the same time, computers also allow them to systematically sift through and analyze these data to generate useful information,” said Dr. Reynaldo B. Vea, Mapua University president. “A Master in Business Analytics program, therefore, ought to be valuable to business organizations and individuals.”

Students of the program will undergo a practical curriculum. Trainings and fieldwork will be based on live business problems that can be solved by analytics. They will also receive extensive trainings on communication to effectively deliver outcomes for business decision-makers. Teamwork and peer-to-peer learning are also keys to MAN students’ success.

“The program’s practicum feature, in which the student will have a hands-on experience in solving an actual and current problem using powerful software, advanced analytical techniques, proven best practices and practical collaboration with experts and sponsors, will give our students the edge,” Vea added. “These are the differentiating dimensions of our offering.”

MAN program’s practical curriculum is designed to address the needs of different industries—banking, insurance, telecommunications, power and energy, manufacturing, retail, distribution and the government.

The program was patterned after Master of Science in Analytics, (MSA) of North Carolina State University’s Institute for Advanced Analytics whose mission is to produce the world’s finest practitioners of analytics by mastering complex methods and tools for large-scale data modeling with a passion for solving challenging problems through teamwork.

“The collaboration of Mapua University and North Carolina State University for MAN was made possible through the kind sponsorship of Dr. James Goodnight, founder and CEO of SAS,” said Vea.

Dr. Michael Rappa, Goodnight director, and distinguished professor and founding director of the Institute of Advanced Analytics, along with his faculty, shared program details, best practices and decadelong experiences to Dean Ariel Kelly D. Balan of Mapua’s School of Information Technology during his visit in NC State for the said collaboration.

“Imparting MSA’s discipline to Mapua’s MAN reaches our degree’s own objective. It is a commendable act of Mapua to take this unprecedented step in the Philippines as it contributes greatly in promoting the global practice of data science and analytics,” Rappa said.

Mapua’s MAN will also receive sponsorships from leading organizations of the industry. The Yuchengco Group of Cos., through its member-companies—RCBC, RCBC Savings, Bankard, Malayan, and FNAC—will be the pilot sponsors of the program. These sponsors will provide students the exact environment for learning application—business problem, data, real-world problem-solving experience and presentation of results.

“The Master in Business Analytics program in Mapua is my personal commitment to uplift the quality, technical capability and industry-readiness of our bright, young Filipino professionals so they are better equipped to contribute to their employers’ mission and share positively in the building of our nation,” said Helen Yuchengco Dee, chairman of the Yuchengco Group of Cos.

Guest lecturers who are experts in their fields will also provide added practical education by sharing cases and applications of analytics in their own fields of expertise, such as banking, telecommunications, retail, big data, artificial intelligence and machine learning.