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Marketing Management Analytics (MMA) Posts Fifth Consecutive Year of Double-Digit Growth, Closing 2015 Up 15%
February 24, 2016 News


NEW YORK, Feb. 23, 2016 — Marketing Management Analytics, (MMA), a leader in leveraging “big data” in commercial effectiveness, marketing mix and pricing analytics since 1989, posted its fifth consecutive record year of growth in 2015.  MMA works with companies to create billions of dollars in incremental value by leveraging very large data sets and applying predictive analytics and transformation-minded consulting in order to help marketing, finance and operations executives drive better investment, planning and forecasting decisions.

“I’m pleased with our growth trajectory over the past five years,” saidPat Cummings, CEO of MMA.  “When we took over MMA in Q4 of 2010 we set out to create a company that provided consistent, ongoing and transformational value for our clients. Today we are achieving that objective. We made several strategic investments in 2015 that position us well for continued double-digit growth. The addition of several highly respected senior executives will provide our clients with industry leading ‘best practice’ consulting and insights and our teams with proven leadership. Our continued investment in technologies and data infrastructure enables us to dramatically reduce delivery times as well as speed-to-value for our clients.  Finally, building on the massive amounts of data we collect and manage today across our client partners, we continue to test and successfully launch new products tapping into synergistic data sets that support our clients pricing, digital, loyalty and testing initiatives.  Companies increasingly are looking to tap into the core ‘one truth’ value points that can be derived from their data.  MMA’s holistic data and analytic platform provides a foundation for doing so.”

“We continue to see strong demand from leading companies to not only quantify the value of their marketing spend, but do it faster, more granular and in an integrated manner, while embedding the results into ongoing business planning process through real-time tools and consulting support,” said Doug Brooks, EVP at MMA.  “At MMA our process of evaluating a company’s commercial effectiveness, which includes all the variables that can impact on sales and profitability — marketing, sales, operations, external factors, etc. — enables us to pinpoint where the ‘next dollar’ can be best invested for profitable growth and where less effective dollars can be reallocated and optimized for growth. Demand for these type of solutions and services remains strong as we enter into 2016,” said Brooks.  


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