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Maxis optimistic on its partnerships and services
March 25, 2020 News

 

Disruptive Tech Asean reached out to Maxis a couple of weeks ago following their partnership with Microsoft in January. In what seems like a game-changing partnership, judging by the scale of the influence of both enterprises in Malaysia, we decided to speak to Paul McManus, Chief Enterprise Officer of Maxis, on the partnership and also get some updates on the telecommunication company.

Now the partnership sees Maxis as the first telco in Malaysia to launch bundled fixed-line number calling with Microsoft Teams Unified Communications, enabling voice calls from any place at any time across multiple devices. We believe this technology would come very useful, especially at a time like this, whereby most companies are having to work from home.

Also, the partnership leverages both organisation’s combined strength to provide compelling digital solutions for businesses in Malaysia through three key areas to accelerate the adoption of innovative digital solutions as well as accelerates Maxis’ ambition towards becoming Malaysia’s leading converged solutions provider for Enterprise, Government & SMEs.

According to Paul, in order for any business to have a productive workforce, collaboration is essential for business operations to be more efficient. For collaborations to work in the modern workforce, businesses need to enable full mobility among employees with always-on connectivity, the right devices, and cloud services.

Looking at the partnership with Microsoft, Paul said it focuses on cloud-based solutions, which enable a whole new level of work and collaboration, an important driver in accelerating digital transformation within the fast-evolving business landscape, especially with IR4.0 increasingly demanding for agility for the modern workforce.

Maxis and Microsoft will collaborate in three key areas, targeting both commercial enterprises and the public sector, which you can read about in their press release, which we published here.

“We decided to partner with Microsoft not only because they are a global market leader, but they also offer a complete set of productivity services that are relevant to today’s work environment, with Microsoft Teams covering messaging, conferencing and calls, social collaboration, content management, compliance, big data analysis and visualisation,” commented Paul.

 

Data Security

As a telco company, Maxis would have a huge amount of data from businesses and customers. Paul explained that Maxis uses these data to improve their service and engagement with customers. He added that the biggest objective is to use data to move from being reactive to proactive, simplifying, and personalising interactions with customers as much as they can. Their aim is to offer the best in class services that are reliable and always-on, where data is used in a reliable and secure manner.

Having said that, we asked Paul how Maxis ensures the security of these data especially with the growing number of IoT devices producing data as well. Apart from meeting all compliance and regulations of the government, Paul said they deliver Fit for Purpose services on their secured network based on globally recognised 3GPP standards. Also, they ensure their built-in security features are always active and worry-free throughout all technology offerings, helping businesses to secure their IoT deployment and reduce any risks of a security breach.

 

5G and Maxis

While 5G enables significant improvements to network capabilities, Paul explained that smart utilities can still run with NB-IoT networks using 4G technology. NB-IoT, a dedicated network for IoT technology, brings 5G-like capabilities, albeit for lower bandwidth applications, today, and has the ability to support millions of connected things which consume very low power and therefore lends itself to delivering a long battery life.

Interestingly, Maxis NB-IoT is currently being piloted in several industries for multiple industry-leading use cases that will enable improved efficiency and possible new business models. These include smart metering and environmental monitoring. There are also solutions in Maxis IoT Innovation Lab that include smart lighting, parking monitoring, smoke alarms, and more. They have the potential to open up new possibilities for key stakeholders such as government, state councils, and Malaysian businesses in the areas of agriculture, utilities, and Smart Cities, to name a few.

“We are excited at the potential and possibilities of what 5G can do for everyone – from individuals and homes to businesses and government. It will be the network that will power a future of smart solutions and infrastructure, and dramatically change the way we communicate. We continue to run 5G use cases with Malaysian companies in a number of verticals, including smart city applications and other IR 4.0 initiatives such as Cloud and NB-IoT. “

Paul added that Maxis has been leading in trials, upgrading its transport network to support the gigabit speeds and, at the same time virtualising their core network elements for flexibility and scalability for the capacity demands of this technology. Technology testing is the first step to understanding the capabilities of 5G and what it can bring to smart applications such as smart utilities.

While there is no specific smart utility Maxis are prioritising on at this point; Paul concluded that their focus is on providing better utilisation of energy and resources.

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