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May Special Focus – Altered Realities Business Applications
June 3, 2019 News


In this month’s Special Focus, we will be having an in-depth look at altered realities. Reality as we know it has changed so much. Our dependence on technology has gone beyond expectations, especially in the things we do. Most of us are finding it hard to even spend a moment “offline”. From the moment we wake up, till we sleep, our constant need is to be online and connected.

Today, advancements in technology have brought about “altered reality” business applications, hooking users on continuously staying connected. Technologies such as Augmented Reality (AR) and Virtual Reality (VR) provide us with a different and more immersive experience in how we do certain things. Imagine being able to not just shop online, but also try on clothing or shoes or even test drive a car, all through an app on your mobile device. With the altered reality market size expected to reach around US$117 billion by 2024, technologies like AR and VR are now some of the most sought-after techs in business applications today.