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Meeting Customer Demands at the Edge with an Agile, Adaptable, and Flexible IT Foundation
April 28, 2021 Blog


As the biggest economy in Southeast Asia, Indonesia is slowly becoming a significant player in tech adoption and innovation. With major tech vendors establishing their data centres in Indonesia, there is no denying the tremendous digital potential of the archipelago nation.

With a population of over a quarter billion, the fourth most populous country in the world has about 50 billion connected devices, according to a study by McKinsey. In fact, cheaper sensors and actuators, as well as faster, reliable internet connections, are spurring more connected and remotely controlled devices and unleashing new business and operating models, including innovative products – from driverless cars to smart devices that power smart homes.

Now, imagine the amount of data being generated from all of these. Businesses are racing to get the most out of their data and be able to provide to their customers the best service possible. And the only way they can do that is by ensuring all their insights are derived the moment the data is created, which often happens at the edge.

According to another McKinsey study, 60% of sales in Indonesia are done through online commerce, while the remaining are done through social commerce. This means that businesses need to ensure their applications are not only able to support the massive demand from consumers but also be able to predict and make use of the data collected from each consumer to derive valuable, personalised insights.

In order to achieve all that, businesses need servers that have enough power to compute the high volume of data on the edge itself. For example, the amount of data generated from online shoppers during a special sale. An edge-enabled shopping platform would not only be able to support the amount of data coming in but also be able to scale up and down as when required throughout the sale period.

While the cloud has indeed been an important enabler for e-commerce, being able to process data at the “edge” of the cloud network will unlock various benefits such as lower latency and network congestion (which means a better experience for customers) and mitigate the limitations that may exist with a centralised virtual network. In short, edge computing helps improve the performance of a business service and increases the competitive edge for companies that use it.

As Indonesian businesses continue to embrace digital transformation, the edge will play a key role as more and more data is generated and processed outside traditional data centres.

To enable computing at the edge, you would need short-depth edge servers with low latency that can also support complex streaming analytics and the most demanding edge applications. And this is where Dell PowerEdge servers come in.

Dell EMC PowerEdge servers deliver adaptive compute, with purpose-built systems and software optimised for the latest technology advancements across processor, memory, networking, storage and acceleration. With a range of innovations to meet your unique business needs, you no longer have to apply a one-size-fits-all approach to infrastructure, helping you better address evolving business demands.

The new Dell EMC PowerEdge portfolio delivers the latest advancements, with platforms built to support your unique use cases and requirements. PowerEdge servers help you drive innovation with a portfolio of solutions that deliver value across three critical points – innovate, adapt and grow.

For businesses that want to unleash the power of edge computing, the Dell EMC PowerEdge XE2420 suits them best. Highlights of the server include:

  • Scalable performance in a dense form factor.
  • Secure and simplified management from edge to cloud to core.
  • High reliability in harsh environments outside the data centre.

To find out more about Dell EMC PowerEdge server portfolio, please click here.