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MSIGHTS Named A Top 10 Provider Of Marketing Analytics Solutions
February 1, 2019 News


MSIGHTS, a company that provides cloud-based marketing-data-integration services to some of the world’s most sophisticated global advertisers, has been named one of the Top 10 Marketing Analytics Solutions Providers by Marketing Tech Outlook magazine.

Scott East, the CEO and co-founder of MSIGHTS, expressed appreciation and pride that his firm was recognized for its work and was among those cited for the distinguished honor.

“Making sure that a marketer has better data to perform the most effective and efficient marketing analysis is core to what we do,” East told the magazine.

MSIGHTS, founded in 2003, helps provide organizations the analysis/reporting-ready data they need so they can focus on analysis and decision making, rather than having to assemble that data themselves. Although based in Charlotte, MSIGHTS has increased its global reach by expanding its services to such locations as Mexico, Singapore and Switzerland.

In honoring MSIGHTS on its Top 10 list, Marketing Tech Outlook noted that MSIGHTS’ many achievements include assisting a global software company in experiencing more than $30 million in direct savings during a nine-year partnership.

The companies that were named to the Top 10 list were chosen by a distinguished panel of prominent marketing specialists and analysts, along with Marketing Tech Outlook’s editorial board.

MSIGHTS offers services that make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.

Along with the announcement about the Top 10 list, Marketing Tech Outlook featured East and his company in a full-page article that detailed how MSIGHTS helps companies manage their data. The article also reported on how MSIGHTS is currently building on its platform to allow organizations to manage the data connections on their own, as more businesses want to bring data-management in-house.

“MSIGHTS was built by marketers for marketers,” East told the magazine, “and we’ve been supporting world class marketing teams for over 15 years.”