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Nextech AR Integrates Microsoft Azure Cloud Computing Platform
January 22, 2021 News


Nextech AR Solutions, a leading provider of augmented reality (AR) and virtual experience technologies (VXT) and services for 3D ads, eCommerce, education, conferences today announced that Microsoft’s Azure Cloud Services platform will be a standard offering across its virtual experience platforms and consumer apps enabling hyper-scalable, secure and immersive events and applications for users.

Nextech offers superior cloud-based scalability for virtual and hybrid events when leveraging Azure across all platforms and products,. Events hosted by Nextech across the education, hospitality, health, and professional services industries can be scaled quickly and efficiently to accommodate a 20X increase in concurrent users with the integration of Azure.

Additionally, with the integration of Microsoft Azure in Nextech’s VXP, ARoom and other offerings, client and attendee data can be hosted locally and in compliance with the event’s privacy and regulatory requirements, regardless of location or host country.

Azure cloud-computing is already available in Nextech’s recently announced ARoom video streaming solution and will soon be available in the Virtual Experience Platform (VXP) SaaS offering for events and educational experiences. Rounding out the product portfolio and offering premium scalability and security to Nextech customers and partners across eCommerce, entertainment, and enterprise services, Nextech will also migrate data and projects from its AiRShow and ARitize apps to Azure in the coming months.

What’s more, through the use of Azure, Nextech will join Microsoft’s Co-sell partner network and leverage the Microsoft brand to showcase proprietary platforms and technologies with potential customers and sellers around the world.

“We pride ourselves in offering truly scalable events and services for today’s digital age. With our existing data centre, making quick changes to event size and scale was an involved process that required hardware changes and sometimes took weeks,” said Mark Pace, CTO, Virtual Experience Platform at NexTech AR, “By migrating our platforms onto Microsoft Azure, we can scale events at the cloud level, with the push of a button, enabling us to elevate our event and customer experiences simultaneously. Azure is a trusted, industry-leading solution with game-changing potential for the event and experience creation industry. Our customers have come to rely on our growing portfolio of products to provide next-level tools and services which makes cloud-computing integration a perfect addition.”

“Azure, Microsoft’s cloud and edge computing platform is the gold standard and positions us perfectly for large enterprise customers who are looking for a convenient and reliable cloud-based computing platform. We see this as a major building block which is crucial to our business model as we look to expand the footprint of our virtual events and experiences,” said Evan Gappelberg, CEO of Nextech AR. He continues, “In 2020 we worked with notable organisations including Amazon, Northwell Health, Dell, Bell Canada, Grundfos, UNESCO, Restaurants Canada and Carnegie Mellon University to create virtual experiences and tools. In 2021 we now have the ability to offer Microsoft Azure to new and existing partners which will be instrumental to our growth as we look to build on our new client wins with new product offerings, and first-class customer service.”