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ONE Championship and Microsoft Transforms Digital Fan Experiences With Cloud and AI
July 7, 2020 News


The largest global sports media property in Asian history, ONE Championship™ (ONE) and Microsoft Corp. (Microsoft) announced a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints.

Through this alliance, Microsoft and ONE, are co-investing in digital fan experience transformation. The partnership is set to further enhance ONE’s position as a leading global sports media property and further execute its vision to engage fans through its unique brand of Asian values, world-class athletes and global appeal. The company will leverage the power of the cloud and data to build new capabilities and deliver cutting-edge digital experiences for its millions of fans around the world as ONE accelerates its digital journey.


Empowering and enriching fan experiences

By leveraging Azure to accelerate its world-class streaming services and personalised content offers, ONE will further enhance its over-the-top platform for fans around the world. AI-powered recommendation engines and analytics on fan behaviour and viewing habits will allow ONE to better engage fans across all touchpoints and provide them with reimagined, tailor-made experiences.

ONE will expand its core data capabilities and transform its direct-to-consumer digital experiences through Azure AI, machine learning and data analytics. ONE will provide them with unique sets of data and statistics to further delight fans, to better understand the strength of a kick or a punch. Ultimately, the fans will be able to enjoy a more immersive experience when watching live events.

The collaboration between Microsoft and ONE will also allow fans to experience events remotely with the flexibility and scalability needed to address increasing demand from end users — especially during this unprecedented time when sports entertainment shifts to digital. The partnership will also enable ONE to explore other innovations in the future such as the use of holographic computing in injury prevention; as well as the ability to improve athletic performance through AI and machine learning.

“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” Chatri Sityodtong, chairman and CEO of ONE Championship, stated. “ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”

“Demand for digital experiences has never been higher and our partnership with ONE Championship — a leader in sports entertainment with the largest and most rapidly growing millennial fan base — will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” Jean-Philippe Courtois, EVP and president, Microsoft Global Sales, Marketing & Operations, stated. “We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”


Expanded productivity and content ecosystem

ONE will roll out Microsoft 365, including Microsoft Teams, as the primary productivity platform for ONE employees worldwide, helping to ensure seamless collaboration in a new remote work reality as part of its push toward digital transformation.

In addition, ONE has also partnered with Microsoft to bring its exclusive content stacks to the Microsoft News ecosystem, which reaches more than 500 million people in 180 countries every month through personalised news feeds on MSN, Bing and Microsoft Edge, as well as through dozens of global syndication partners to provide fans with a one-stop source of digital content.


World-class global sports thought leadership

ONE and Microsoft will also leverage the Global Sports Innovation Centre (GSIC), a collaborative initiative between private, public and academic partners powered by Microsoft, to support innovation in the sports industry around the world. ONE is a powerhouse of innovation and thought leadership in sports, and through its involvement in GSIC activities, initiatives and open innovation projects, ONE will  connect with industry stakeholders in other continents, exchange experiences, learn and add value to the sports tech ecosystem of start-ups, companies, organisations, universities and research groups.