
Enabling retailers to build personalized customer experiences as well as voice-enabled assistants to help employees work smarter and more productively, Oracle Retail solutions are now integrated with Oracle Digital Assistant. Together, these offerings empower retailers to find answers to critical business questions such as, “What’s the current margin on our new BOGO offer for trendsetters?” faster than ever before.
Announced at Oracle OpenWorld 2018, Oracle Digital Assistant leverages artificial-intelligence (AI) to understand context, derive intent, and identify and learn user behaviors and patterns to automate routine tasks proactively on behalf of the user. By integrating the technology with Oracle Retail Offer Optimization Cloud Service, analysts can easily streamline location-specific sales forecasting, promotional deployment and performance, approval automation and target prioritization.
“Most retailers think about conversational AI in the context of the store or e-commerce, however, retailers can now apply conversational AI to their core operations’, via voice or text, to accelerate productivity and optimize processes,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “Smart digital interactions are an integral part of our everyday life as we query Alexa, Google Home and Siri for recommendations. This latest integration between Oracle Digital Assistant and Oracle Retail Offer Optimization Cloud Service brings the power and simplicity of voice to retail operations, speeding time to insight and action.”
Built on Oracle Cloud Infrastructure, Oracle Digital Assistant goes well beyond standard chatbots available today that provide simple, single skilled, linear responses. By applying AI for natural language processing (NLP), natural language understanding (NLU) and machine learning (ML), Oracle is in a uniquely positioned to leverage its breadth and depth in enterprise applications to offer a digital assistant that can truly span the enterprise.
“Going forward digital assistants will transform how merchants, planners, and marketers collaborate, engage their company’s information assets, and how they work,” said Greg Girard, program director of intelligent product merchandising and marketing, IDC Retail Insights. “As digital assistants become more conversationally and analytically skillful and more aware of their users’ intent and context we’ll see more incisive decisions, made quicker, to deliver better business outcomes. Retailers should bring digital assistants into their digital transformation planning assumptions now.”
In April, Oracle launched the next generation of promotion, markdown and offer optimization capabilities as a cloud service with the launch of Oracle Retail Offer Optimization Cloud Service. With these new updates retailers can analyze promotion and pricing decisions for the entire product lifecycle while providing consumers with targeted and contextual offers.


Archive
- January 2021(44)
- December 2020(53)
- November 2020(59)
- October 2020(79)
- September 2020(72)
- August 2020(64)
- July 2020(71)
- June 2020(74)
- May 2020(50)
- April 2020(71)
- March 2020(71)
- February 2020(58)
- January 2020(62)
- December 2019(57)
- November 2019(64)
- October 2019(26)
- September 2019(24)
- August 2019(15)
- July 2019(24)
- June 2019(55)
- May 2019(82)
- April 2019(77)
- March 2019(71)
- February 2019(67)
- January 2019(77)
- December 2018(46)
- November 2018(48)
- October 2018(76)
- September 2018(55)
- August 2018(63)
- July 2018(74)
- June 2018(64)
- May 2018(65)
- April 2018(76)
- March 2018(82)
- February 2018(65)
- January 2018(80)
- December 2017(71)
- November 2017(72)
- October 2017(75)
- September 2017(65)
- August 2017(97)
- July 2017(111)
- June 2017(87)
- May 2017(105)
- April 2017(113)
- March 2017(108)
- February 2017(112)
- January 2017(109)
- December 2016(110)
- November 2016(121)
- October 2016(111)
- September 2016(123)
- August 2016(169)
- July 2016(142)
- June 2016(152)
- May 2016(118)
- April 2016(60)
- March 2016(86)
- February 2016(154)
- January 2016(3)
- December 2015(150)