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PriceSpider Launches Digital Media Division to Parlay Consumer Purchasing Behavior Big Data Insights into a Digital Advertising Value-Add


Digital Arm of Top Tech Solution Provider Helps Advertisers Better Target Audiences for Retailers and Manufacturers
PriceSpider—an industry pioneer in creating advanced retail technology solutions for brands, retailers and manufacturers—is proud to announce its new Digital Media Division, set to offer an innovative series of products and services for helping advertisers strategically drive consumer purchasing behaviors for a wide range of brands, all while providing accurate, data-based insights back to the client (an already well-known feature of the company). This next step for PriceSpider, which has swiftly gained prominence as a leading retail technology company since its launch in 2004, rounds-out its full suite of products and solutions that help manufacturers “know more” and “sell more”—empowering brands and their agencies to advertise more effectively by tapping the power of real-time big data insight and consumer purchasing behavior trends.

PriceSpider’s Digital Media Division will present a cohesive data-driven offering to advertisers and marketers to significantly increase both online and in-store sales by providing the following:

  • First-of-a-kind “Where to Buy” ads that minimize drop off drastically and drive significant uplift in the e-commerce results.
  • Dynamic ad technology that can cover a manufacturer’s entire product catalog and their entire online retail channel, while engaging the consumer with the right product and retailer at the right moment.
  • Advanced media placement with eight distinct types of behavioral marketing, targeting and brick and mortar tracking.
  • Retargeting techniques to thoroughly track consumer web browsing behavior and place relevant ads to increase website traffic and visibility.
  • Advanced media buying that leverages progressive first party data and a multitude of cutting-edge third party data sources, combined with expert shaping of performance goal alignment and personalized tuning for maximized results.

Phil Scott, president of PriceSpider’s Digital Media Division, could not be more thrilled about the division’s long-awaited launch to market. “PriceSpider offers the industry’s absolute best of breed, ‘Where to Buy’ solutions and e-commerce analytics solutions for manufacturers and retailers,” he states. “For years, we have been analyzing data for our vast lineup of big name brands – getting to know marketplace trends and consumer purchasing patterns. As a result, we can offer growth-catalyzing, collaborative strategies to any of our clients’ existing promotional or marketing campaigns by providing vital, analytics-based information and strategies to bolster advertising success.”

When asked about how his division engages with top brands and their ad agencies, Phil replied, “Agencies invest their expertise into identifying the buying audience and how to reach consumers with a ‘why to buy’ message. We partner with them to extend the effectiveness of their enticing imagery and messaging with an actionable vehicle for the consumer to easily and instantly make a purchase. We bring the ‘Where to Buy’ to the agency’s ‘what and why to buy.'”

With PriceSpider’s Digital Media Division, the company has become an even more integral partner for manufacturers and retailers who are redefining their strategies to drive business growth and deliver a superior consumer shopping experience.

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