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Real World Use Cases For Augmented Reality That Will Change Entire Industries
February 7, 2020 News


Although augmented reality is still in its infancy, we are seeing early adopters start to utilise its promise. Whether it’s online retailers allowing you to selfie yourself in the clothes you might want to buy through to fads like Pokemon Go, augmented reality is already impacting our lives.

We are just seeing to see the potential for augmented reality, but like with all technology in the digital economy, developments happen fast. For businesses, that means staying ahead of the curve or risk having the “carpet pulled” from under your feet. In the case of augmented reality, this couldn’t be truer. Entire industries could be turned on their heads.

With the AR market expected to be worth nearly $100billion by 2023, here are some real-world use cases in play today that are already industry disrupters.



Retail is never going to be the same again. The large retailers are already understanding that the in-store experience can be enhanced hugely with augmented smartphone applications. As an example, Ikea has an application that allows customers to see what a new piece of furniture will look like in their own home. Treasury Wine Estates in Australia developed the living wine labels AR app which brings the vineyard to life as you point it at the bottle you are thinking of buying. Retail experience are being transformed beyond recognition right now by this amazing technology.


Field Maintenance

Applications already exist that will transform the cost model of this industry. An application like chalk, can reduce the physical visits a technician needs to do as they can use augmented reality to draw instructions over a live view of equipment that needs to be serviced. Using this kind of augmented reality an expert can look at a live environment through the phone of someone on-site and draw instructions which the person on-site will see pointing directly at the button, level, screw or bolt that they need to work on.



Possibly the industry that AR will change more than any other. AR enables learning to happen with hands-on augmented experience. AR removes the barrier of the cost that prevents most hands-on opportunities. The apprentice mechanic will be able to look at a single chassis, but with the aid of AR be able to see real-world inner workings of any car they choose. From Ferrari to Fiat, they will be able to experience something close to actually working on that car itself. The same follows for medical students; they will work on dummies which with augmented reality will show them organs and ailments they could previously only be read about or see on video.


Maps and Guides

It may sound mundane, but when it comes to directing people, AR changes everything. One example spells this out clearly. Imagine holding your phone up to view a large office block and being able to see labels at every window telling you which business is in which office, click through to see the staff with emails and phone numbers. Take that technology and think of a different application. Where’s the nearest Indian restaurant, look through your phone and rotate and view buildings through it, which pointers showing you the exact spots serving the food you want. You get the idea.

Augmented Reality is not the future, but if you don’t jump on it now, you may be resigned to the past!