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Samsung unveils appliances for ‘connected living’


Samsung Electronics Co., Ltd has launched in Southeast Asia new products supporting its vision of connected living, including an 8K television and appliances all integrated via Bixby, its intelligence platform.

At the Samsung Southeast Asia and Oceania (SEAO) Forum 2019 on Monday, the company showcased its new products: its 2019 QLED TV lineup, the Frame, The Wall, lifestyle TVs, and the next generation of its Family Hub refrigerator and QuickDrive washing machine. An exhibition at the sidelines of the event also featured its latest digital appliances like vacuum cleaners and air-conditioners, among others.

Samsung Electronics Singapore President Eugene Goh said in his keynote speech at the forum that the company’s new TVs and digital appliances are geared towards streamlining and simplifying day-to-day tasks for “a more personalized user experience.”

“All our innovations are linked to our bold vision for connected living… As Samsung continues in our relentless pursuit of innovation, we hope to expand connected living outside of your homes and into the cities that you live in,” Mr. Goh said.

He said the company will leverage on new technologies such as the Internet of Things (IoT), artificial intelligence (AI), and 5G as these “will drive a new era of innovation and disruption across every business and profession.”

“By harnessing the power of the advances, we will pioneer a new generation of immersive, personal, and intelligent experiences,” the official said.