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SAS and Microsoft Partnership to Shape the Future of Data Analytics
June 17, 2020 News


With analytics, data science and machine learning having growing demand around the world, Microsoft Corp and analytics software company, SAS, has announced a strategic go-to-market partnership that will enable customers to run their SAS workloads on Microsoft Azure as the preferred cloud provider, expanding business solutions and unlocking more value from digital transformation initiatives.

Jay Upchurch, CIO and Executive Vice President of SAS said the partnership would help customers use SAS Analytics offerings on Microsoft Azure. He added that the partnership is built on SAS integrations across Microsoft solutions for Azure, Dynamic 365, Microsoft 365 and Power Platform to fully democratise AI and analytics.


The partnership looks at five key areas which are:

  • Cultural alignment
  • Congruence of vision
  • Completeness of vision
  • Contemporary technology
  • Commercial opportunity


For Southeast Asia, Jay mentioned that SAS would leverage Microsoft’s strong presence in the region with its offerings. SAS already has a presence in the part of the world and Jay believes the partnership with Microsoft will boost SAS offerings for customers in this region. He added, the growing demand in Southeast Asia for analytics and AI together with Microsoft’s cloud offerings, would be something customers will be looking forward to.

Additionally, through the partnership, Microsoft and SAS will explore opportunities to integrate SAS analytics capabilities, including industry-specific models, within Azure and Dynamics 365 and build new market-ready joint solutions for customers that are natively integrated with SAS services across multiple vertical industries.

Microsoft and SAS are already empowering customers with solutions that help them capitalise at scale on the vast amount of data being generated by IoT, combining Microsoft’s Azure IoT platform with SAS’ edge-to-cloud IoT analytics and AI capabilities. This includes making its flagship SAS 9 analytics platform and SAS Viya 3.5 available on containers or as quickstarts on Azure.

This further integration will enable SAS customers to capitalise on the scalability and flexibility of the cloud for their analytics and AI workloads. For the future, Jay explained that they are planning to launch SAS solutions and industry offerings running on top of SAS Viya on Azure. The release of SAS Viya on Azure Marketplace using cloud-native services and optimisations will be coming soon as well.

Supported with joint co-selling and go-to-market activities, additional SAS products and solutions will begin rolling out later this year. This will enable SAS and Microsoft customers to address some of their most critical and complex analytical challenges while fostering continuous innovation. SAS is also committed to using Microsoft 365 and Dynamics 365 to power its internal operations.