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Singapore BIGO Technology Integrates Artificial Intelligence Into Communication Apps for a Holistic and Immersive Experience for Users
December 10, 2019 News


Leading technology company from Singapore BIGO Technology (BIGO), the holding company for popular new age communication platforms like Bigo Live (Live Streaming), Likee (Short-form Videos), and imo (Video Communication) has shared that they use Artificial Intelligence (AI) as a foundation to create a more engaging, world-class immersive experience for their users.

Bigo Live, the popular live broadcasting app allows users to share real-time experiences with their friends. The app also allows viewers to comment or send virtual gifts to their favorite broadcasters to show their support. Most of Bigo Live’s broadcasters use the platform to showcase their talents including dancing, singing, magic tricks and more. Bigo Live broadcasters can sometimes use this platform as a revenue source, transforming the virtual gifts sent in support by fans into cash.

Likee, which has garnered popularity very quickly is a short-form video platform with unique features that allow users to do “magic” tricks like disappearing, change the color of their hair, apply different styles of makeup, take on a different character and use fun stickers to animate their videos. Likee won the Google Awards in 2017 for “Best App of the Year”, and is one of the “Most Downloaded Apps” in 2019.

imo, a global video communication app best known for crystal clear transmission and low latency, empowers users through their instant connectivity. imo is particularly useful in geographically dispersed and low data reach areas. Friends and families now have a new reliable and inexpensive way of keeping in touch.

Together, these platforms service over 300 million active users on a monthly basis in more than 150 countries. In order to keep up with endless data being transmitted, AI is particularly important in deciphering, segregating, and analyzing large pockets of data, with key focus in the distinct areas of (1) Deepening user engagement, (2) Enhancing user experience, (3) Recommending feed to users, and (4) Ensuring a holistic and clean platform environment.

With 509 technological patents awaiting approval and 105 approved patents under its belt, it is evident that BIGO’s central interest is a heavy investment in the area and the development of AI; ensuring that they stay ahead of the game.

As a global player BIGO has key Research and Development centers around the world, located strategically in Asia, North America, and the Middle East. The most recent center in Jordan was opened by the Minister of Digital Economy and Entrepreneurship, as a sign of their support for the technology firm. It is expected that with BIGO’s presence, they will be able to uplift the level of AI talents within the country.

BIGO has also displayed their AI strength at global conferences and exhibitions in Dubai for Gulf Information Technology Exhibition (GITEX) 2019 and in Barcelona, for the Smart City Expo World Congress (SCEWC) 2019. The latter was visited by Singapore’s Minister for Foreign Affairs and Smart Nation Initiative.