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Strategies to Use Big Data in FMCG : How FMCG Businesses Are Utilizing Big Data to Gain A Commercial Advantage
December 11, 2015 Blog big data

This article was originally published by reportlinker.com and can be viewed in full here

Big data is becoming huge. Across industries, companies are taking advantage of data resources and analytics capabilities to cut costs and target customers more effectively. The FMCG sector has arguably been slow to embrace the potential of big data. This will change as businesses see how big data can be used to find new visions that drive business.

The global market for big data is maturing. A review of the world’s top FMCG companies reveals big data is being used widely. Significant gains relate to using customer behavioral data to improve supply-chain issues, and support for specific marketing initiatives.

Manufacturers and FMCG companies are already using big data to achieve significant savings in inventory. Others, such as Nestl√©, Coca-Cola, and Mondel’z, are using it to develop innovative products, improve targeting and increase revenue per customer.

Most FMCG businesses do not lack data. Instead, they have historically been unable to link data on marketing activity to commercial outcomes. This has placed FMCG businesses at a significant disadvantage relative to other business models and retailers.

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