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ACCUPASS, an AI and Big Data company from Taiwan, held a brand launch called “Shape Future Events – Take your events to the next level” on Dec 12 at the Selangor Digital Creative Centre (SDCC) in i-City, Shah Alam.

Accupass applies AI and Big Data technologies into event planning, which enables clients to increase their efficiency with event organisation, and is widely recognised by local enterprises.

For many of Taiwan’s startup companies willing to break into the Southeast Asian market, Malaysia has become a prime choice due to the maturing  digital economy environment it offers.

Malaysia boasts an advanced internet infrastructure, boosted by a geographical advantage by being in the centre of Asean, and a population that is fluent in both Chinese and English.

Freeza Huang, Asia Pacific general manager of Accupass, said “The average of economic growth rate of Asean has risen above the world’s average.

“Huge populations and economic momentum contribute to the increase of consumption ability. Both B2B and B2C businesses and leisure markets have been developing prosperously. This is why Accupass is keen to break into key fields in Southeast Asian market.

“Accupass recently has been devoted to applying AI (artificial intelligence) to event planning services, such as Facepass, Chatbot (automatic ticket selling), and Accupai (photo optimisation service). We look forward to creating an ecosphere for event industry in Chinese region”.

Accupass and Huodongxing, the sister brand customised for Mainland China market, have become the biggest event platforms with most of their events in the Asia-Pacific region.

In 2018, the enterprise aimed to enter the overseas market, targeting Hong Kong, Malaysia, Singapore, and more.

Using vertical integration from registration to event data analysis, Acccpass provides a one-stop service for comprehensive requirements in event planning.

Accupass’ O2O (online to offline) model and event planning consultants also boost the development of event industry. As an event accelerator currently, Accupass is expecting to explore the blue-ocean market in the field.