Covering Disruptive Technology Powering Business in The Digital Age

Gyana is a UK based company which recently developed an app to translate data into easy to read 3D images. It then can be used by any agency intending to gauge public sentiment such as government portals, corporate entities and even Nasa.

The £100,000 start-up company’s app, the brain child of Joyeeta Das, is able to view the moods of sections of society through social media and satellite technology. It uses the satellite to create an image which will highlight how the different pockets of the population are feeling based on any number of data streaming companies ranging from fitness heat-maps of neighbourhoods, trending topics, transport or the weather.

The app, which has a sentiment index that would show what people in a crowd are feeling through various means of data scraping, came from the idea on how collecting visual stimuli data could be used as a service for a range of solutions.

“It suddenly seemed to me that the sunrise and the grass and the world make sense to me not one at a time but because they are all together. We try to dissect things and technology always ‘unlayers’ data but there is now the time, the age, when we need unifying technology, a system that brings things together,” adds Ms Das.

However the app isn’t available to the public as yet.

“We are focused towards b2b to give businesses insight as to how their events activities and campaigns stores are actually impacting the macro environment. Maybe someday b2c but not now”, she said.

Even so Ms Das believes the company is barely scratching the surface of their potential. She says they are already in talks to venture out to India, China and Korean companies. They plan to target professional services companies where the app would be intrinsically invaluable in achieving their clients customer satisfaction. Companies such as estate agents, architects and real estate developers, for which location-based data are valuable. Other industries that would benefit from it include gyms and grocery stores to see the levels of moods and fitness in a particular neighbourhood. They are also targeting media, real-estate, digital media/PR, retail, branding-firms and fmcg’s.

Their team which consists of 12 people hailing from 11 different countries, bring with them a diverse range of knowledge to compliment each other, including  machine learning, data sciences, applied psychology, software engineering, sentiment analysis, philosophy and of course applied mathematics.

The credit, she says, goes to “the power of the university network” in helping her find her staff.

However, although they are from diverse backgrounds, they remain highly committed individuals with one shared vision: to evolve the way people have access to and interact with Big Data.

Their main focus is in building a digital representation by using deep learning with machine learning to understand space data. They tabulate and analyse satellite and aerial imagery and apply sentiments as well as emotions to derive how groups of people are feeling at a particular location. It is then combined with demographics, traffic, weather to highlight macro trends.

The belief that runs the company is not on how Big Data is the next big hype, but rather on the understanding that the best and biggest big data engine is the mind. Therefore instead of telling the mind what to do, the paradigm is to help the mind use its own Big Data abilities to its full capacity using a technology that fosters intuition, better decisions and bring in that human element.

Their website can be located at www.gyana.space

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