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Why simple is better
April 26, 2016 News

Cloud data warehouses: Why simple is better (webinar)

We’ve all heard the phrase “Mo’ Money, Mo’ Problems,” but for the tech industry it’s “Mo Data, Mo Problems.”

Big data routinely offers new and far-reaching opportunities for businesses to expand their market. However, the complexities involved in processing such large amounts of data can lead to monumental headaches. Trying to find meaning in customer data, log data, inventory data, search data, and so on can be intimidating for marketers given the continuous flow of information. In fact, a 2014 Duke CMO Survey showed that 65 percent of respondents said they lack the ability to really measure marketing impact accurately.

Data analytics cannot be ignored and the industry knows this full well, as 60 percent of CIOs are prioritizing big data analytics for the 2016/2017 budget cycles. It’s why you see companies turning to data warehouses to solve their analytic woes.

But one simply can’t hop on any data warehouse and call it a day. There are a variety of data warehouse platforms and vendors to choose from and the large volume of platforms can be overwhelming for any business, let alone first-timers. Many questions regarding your purchase of a data warehouse must be answered: How many platforms is too much for the size of my company? What am I looking for in performance and availability? Which platforms are cloud-based operations?

This is why we’ve assembled some crack data warehouse practitioners for our one-hour webinar on the subject. Grega Kešpret, the Director of Engineering, Analytics at Celtra — the fast-growing provider of creative technology for data-driven digital display advertising — will instruct attendees on how to build high-performance data processing pipeline capable of processing over 2 billion analytics events per day.

We’ll also hear from Jon Bock, VP of Marketing and Products at Snowflake, a data warehouse company that secured $45 million in funding from leading venture capital firms such as Altimeter Capital, Redpoint Ventures, and Sutter Hill Ventures.

Mo’ data no longer has to mean mo’ problems. Join our webinar and learn how to acquire the best data warehouse platform for your business, and most importantly, know what to do with it.

This article was originally published on venturebeat.com and can be viewed in full

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